Amid the COVID-19 shutdowns and the broader human impacts of the pandemic, it's difficult for marketers to understand where they're placed, and how they can, and should, maintain connection with their audiences at this time. And while research has shown that most consumers are still open to brand messaging during the crisis, situational awareness is key, and reaching people 'in the right way' is essential to effectiveness. To help with this, Instagram has this week shared some key tips on how brands can maintain audience connection via Instagram Stories. And there are some great notes to consider - here are Instagram's six tips to get the most out of Stories during COVID-19. 1. 'Make it easy for people to support your brand' Instagram's first tip is to promote ways that people can support your business by using Instagram's new gift card and food ordering stickers in your Stories frames. You can then save your Stories as Highlights to
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